Prevously, stored value gift programs have been available only to large merchants. However, as competition in credit card processing continues to increase, it is necessary to offer all merchants, both large and small, more services.
- Plastic cards replace paper gift certificates.
- The consumer purchases the gift card using cash, check or credit card.
- The amount of the "gift value" is loaded and stored on the host database by swiping a magnetic strip card through a POS terminal.
- The card may be used multiple times and is reloadable by the consumer.
Merchants benefit from the following product strengths.
- You become the cardholder's destination.
- Cards continually build brand awareness and customer loyalty as "billboards" in your customer's wallet.
- Gift Cards are a low-cost turnkey service previously available only to large retailers
- Gift Cards are a powerful marketing tool for a wide variety of promotional campaigns.
- Cards identify the cardholder as a valued customer.
- Cards are easy to buy, easy to redeem.
Gift Cards include the following features.
Sales
- A merchant offers and promotes a plastic electronic gift card in lieu of traditional paper certificates.
- A customer purchases the gift card with cash, check, or credit card for any dollar amount desired.
Redemption
- The cardholder presents the gift card for full or partial payment of merchandise or service.
- The merchant swipes the card through their POS terminal for authorization.
Gift Cards are especially suited for the following markets.
- Small to mid-size retail merchant - single location or chain
- Small to mid-size restaurant merchant - single location or chain
- Dry Cleaners
- Video Rental / Sales
- Book Stores
- Music Stores
- Card / Gift Shops
- Hardware Stores
- Convenience Stores
- Spas
- Coffee Shops
Stellar Payments Systems is a registered ISO/MSP of BancorpSouth Bank, Tupelo MS
